Posts Tagged ‘Treat’

FoodAdo – For everyone that’s passionate about food!

Sunday, January 10th, 2010

Dear Foodies,

Here’s a little story about us.  You can call it “our story”.  Its about how the idea for FoodAdo first got planted as a tiny seed in the mind of our founder.

Our Story…

When the local organic deli stopped stocking his favourite raw chocolate because they didn’t have enough shelf space for all the different producers, Paul began to wonder if there was there a better way to help small unique producers get their wonderful foods into the mouths of hungry foodies?

After much research he realised that what was missing was a place where talented producers could come together, with each having a place to tell the magic of their uniquely human story, connect directly with foodies, and display the passion that drives their wonderful foods.

By coming together these producers would create a bigger voice and be able to reach a much wider audience, making it so much easier for hungry foodies across the nation (perhaps a bit like you!) to discover and buy the fabulous foods and gifts they are seeking.

And so the seed for FoodAdo was planted.

Now, FoodAdo didn’t magically appear the next day, in fact it took over a year for the idea to properly germinate and the right solution to be found.  But eventually it happened, and when he found the solution Paul knew he had discovered the way to build a business dedicated to helping amazing food producers.

The work began, with detailed plans and designs and sketches of screens and processes, and lots of conversations with small producers to understand better how we could help their businesses.  Simon soon joined the team to look after all things technical, and slowly, but very surely (and with a lot of hard work, though it doesn’t feel like work because we are very passionate about our mission here!)  the idea has been becoming a reality.

Soon (very soon!) we will have the pleasure of bringing you some absolutely amazing tasty foods from very talented  passionate artisan food producers, with foods often made by hand and in small batches and with nothing nasty added.

Among the wonderful foods you’ll see at FoodAdo are award winning sauces and chutneys and marmalades, delicious honeys, handmade chocolates, amazing cupcakes with yummy gooey chocolate inside, fabulous apple juices each made from all kinds of British apples, organic certified soups and hot chocolate with orange and chilli to keep you warm on cold winter evenings.  And there’s lots more too!

Nothing but pure delicious treats and gifts for you and your friends and colleagues to discover, buy and enjoy!

At FoodAdo we have room (and shelf space!) for everyone that’s passionate about food!

Best wishes,

The FoodAdo Team

Ps If you have  a favourite local producer you would like to see on FoodAdo, please email us at  sell@foodado.com and we’ll see if we can be of help.