Posts Tagged ‘tomato’

Uma’s MumsExoticSauces sells at @FoodAdo: When an artisan product is fresh & good no worries about the business plan!

Thursday, October 14th, 2010

Uma’s success is a demonstration that when a product is very very very good, there is no need to worry to much!

FoodAdo is charmed by Mums Exotic Sauces story:

“My name is Uma Purohit, and I with my husband’s great help and support run my small business, producing and supplying a variety of exotic dips and cooking sauces to small businesses and to customers through three local markets.

Food has always been my passion; I am known to always be entertaining. Any parties I went to I always had to take my salsa sauce. I literally woke up one morning in June 2009 and decided that I was going to take the leap of faith and start a business based solely on comments from my friends and relatives combined with my passion for cooking and for creating interesting and new recipes. I also am a full time health professional with a particular interest in health promotion matters which gives me an important perspective on what is good and wholesome food. This is applied on a daily basis to all my products. I had no business idea, never done anything any thing like this before. I booked a pitch for a Saturday, at one of the famous markets in London, it seemed easy!

I went armed with a decorating table and a borrowed garden gazebo and ventured into the market in Marylebone, London. In those days amazingly we only sold a single product, our home made smooth exotic Salsa. So the next time I made buckets full of salsa sauce and you know what it sold!  People liked the taste, asked if I make any other sauces. So yet again the next time I took a large coffee jar of coriander chilli chutney as a sample, it quickly sold out!! Following that I took some guacamole in a large coffee jar to the next market, it too sold out!!!

To my surprise the Coriander chilli chutney has become our best seller. We have since introduced Gujarati Style cooking sauces, in Mild, Medium and Hot Flavours and they are equally as popular as our Coriander chilli chutney.

The rest I should say is history. Fourteen months later we now have a presence in 3 separate markets, a small list of personal customers and supply to some small delicatessens.

Our small product range includes Exotic Salsa and Smooth Guacamole, Indian green chilli, coriander and ginger chutney and our very versatile Gujarati style cooking sauce in varying degrees of hotness.

The whole operation is run from our kitchen at home with the objective of producing products that are fresh, locally sourced where possible and completely home made without any additives or preservatives.

We now sell at the following markets, Duck Pond Farmers Market in Ruislip on 1st and Duck Pond Food and Craft market on 3rd Sunday in the month and Welwyn Garden City Market on 1st and 3rd Sunday in month. I still have my full time job, and am a devoted wife and mother to my two beautiful daughters.

It is our promise to supply tasty freshly home made products to suit all levels of taste buds.”

FoodAdo has a complete passion for artisan food producers that throw themselves into new adventures. How can you not feel proud for corageous Uma and her successful business?

Well done Uma and thank you for sharing your story with us!

FoodAdo supports UK artisan producers: if you like FoodAdo, register or follow us on Facebook and Twitter!

FoodAdo supports UK artisan producers: if you like FoodAdo, register or follow us on Facebook and Twitter!

 

Pinks Organics: hand made food – the old fashioned way!

Tuesday, July 27th, 2010

Pinks Organics, as we know it, was founded by Fiona Pink and Tom Vickers.

Far before them, in the early 1880s, Fiona Pink’s Great Great Grandfather, founded a company called Pinks. Pinks soon became the biggest jam company in the world. It was a household name and had the contract to supply the British troops fighting in the great war, with Pinks Plum Jam.

This was a time when production was mainly done by hand; before high levels of pesticide use and intensive farming set in, ensuring purity and quality of food.

This ethos – to supply food that’s pure and untainted, is the inspiration for a new era of Pinks.

I grew up with the history and stories of Pinks Jam as a child and so it seemed only natural to want to revive the company”, says Fiona.

As a result, nestled in the heart of the Dorset countryside, Pinks Organics holds on to those values by producing an exciting range of artisan products that are simple in origin and true in flavours.

Semi dried and smoked semi dried cherry tomatoes form the basis of this range which is both refreshing and pure.

Tom and I are delighted at the fantastic response that Pinks Organics has already received” says Fiona .

“I know my Great Great Grandfather would wholeheartedly approve!”

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National Vegetarian Week, Day Three: Paella!

Wednesday, May 26th, 2010

From fabulous rice ..

… to fabulous Veggie Paella

Serves 4-6

Ingredients

3 tablespoons fruity green olive oil
2 onions, chopped
2 garlic cloves, crushed
1 red pepper, seeded and sliced in rings
1 yellow pepper, seeded and sliced in rings
450g/1lb tomatoes, skinned and chopped
225g/8oz thin green beans, trimmed
450g/1lb peas in their pods, shelled
450g/1lb Valencia or Arborio rice
1 teaspoon paprika
300ml/1/2 pint dry vegetarian white wine
1/2 teaspoon saffron
900ml/11/2 pints boiling vegetable stock
salt and freshly ground black pepper
3 tablespoons chopped parsley

Method

1 Heat the olive oil in a paellera or large shallow frying pan. Fry the onions and garlic gently until soft and golden. Add the peppers and fry for 4~5 minutes. Then add the tomatoes, beans and peas and cook for another 5 minutes.

2 Add the rice and paprika and stir well. Pour in the white wine and bring to the boil. Mix the saffron with the boiling stock and pour into the pan. Reduce the heat a little and simmer for five minutes.

3 Cover the pan with a lid or some foil and place in the bottom of a preheated oven at 180C/ 350F, Gas Mark 4 for 30~40 minutes, until the rice is tender and has absorbed all the stock. Alternatively, simmer on top of the stove in the same way as you would cook a risotto. Season to taste and stand, covered, for five minutes before serving sprinkled with parsley. Serves four to six.

Recipe by the Vegetarian Society

Don’t stop eating vegetables and fruit, there is so much more to them!

Thursday, April 8th, 2010

BBC News article by Clare Murphy “Five-a-day has little impact on cancer” states that “eating more fruit and vegetables has only a modest effect on protecting against cancer”.

This new discovery may sound a bit depressing, but it is not a good reason to stop eating tasty vegetables and fruit!

Good food is not a magic potion, but experts stress that eating fruit and vegetables is still the key to good health.

For example, fresh and preserved tomatoes contain powerful antioxidants that have age-fighting properties and protect our cells from damage. (Harvard University – antioxidant: lycopene).

In addition, good food can change our day and help us to feel better: that is already a step towards a healthier life!

A foodie perspective? When in doubt, just follow your nose!

Go for something tasty and healthy like organic cheese and tomato chutney and treat yourself!

Food is great, life is beautiful!

The FoodAdo Team