Archive for the ‘Interviews’ Category

Uma’s MumsExoticSauces sells at @FoodAdo: When an artisan product is fresh & good no worries about the business plan!

Thursday, October 14th, 2010

Uma’s success is a demonstration that when a product is very very very good, there is no need to worry to much!

FoodAdo is charmed by Mums Exotic Sauces story:

“My name is Uma Purohit, and I with my husband’s great help and support run my small business, producing and supplying a variety of exotic dips and cooking sauces to small businesses and to customers through three local markets.

Food has always been my passion; I am known to always be entertaining. Any parties I went to I always had to take my salsa sauce. I literally woke up one morning in June 2009 and decided that I was going to take the leap of faith and start a business based solely on comments from my friends and relatives combined with my passion for cooking and for creating interesting and new recipes. I also am a full time health professional with a particular interest in health promotion matters which gives me an important perspective on what is good and wholesome food. This is applied on a daily basis to all my products. I had no business idea, never done anything any thing like this before. I booked a pitch for a Saturday, at one of the famous markets in London, it seemed easy!

I went armed with a decorating table and a borrowed garden gazebo and ventured into the market in Marylebone, London. In those days amazingly we only sold a single product, our home made smooth exotic Salsa. So the next time I made buckets full of salsa sauce and you know what it sold!  People liked the taste, asked if I make any other sauces. So yet again the next time I took a large coffee jar of coriander chilli chutney as a sample, it quickly sold out!! Following that I took some guacamole in a large coffee jar to the next market, it too sold out!!!

To my surprise the Coriander chilli chutney has become our best seller. We have since introduced Gujarati Style cooking sauces, in Mild, Medium and Hot Flavours and they are equally as popular as our Coriander chilli chutney.

The rest I should say is history. Fourteen months later we now have a presence in 3 separate markets, a small list of personal customers and supply to some small delicatessens.

Our small product range includes Exotic Salsa and Smooth Guacamole, Indian green chilli, coriander and ginger chutney and our very versatile Gujarati style cooking sauce in varying degrees of hotness.

The whole operation is run from our kitchen at home with the objective of producing products that are fresh, locally sourced where possible and completely home made without any additives or preservatives.

We now sell at the following markets, Duck Pond Farmers Market in Ruislip on 1st and Duck Pond Food and Craft market on 3rd Sunday in the month and Welwyn Garden City Market on 1st and 3rd Sunday in month. I still have my full time job, and am a devoted wife and mother to my two beautiful daughters.

It is our promise to supply tasty freshly home made products to suit all levels of taste buds.”

FoodAdo has a complete passion for artisan food producers that throw themselves into new adventures. How can you not feel proud for corageous Uma and her successful business?

Well done Uma and thank you for sharing your story with us!

FoodAdo supports UK artisan producers: if you like FoodAdo, register or follow us on Facebook and Twitter!

FoodAdo supports UK artisan producers: if you like FoodAdo, register or follow us on Facebook and Twitter!

 

@FoodAdo is proud for @AlanCoxon & his “Maitrise Escoffier” award by Conseil Culinaire Francais

Wednesday, October 13th, 2010

TV Chef/presenter, food Archaeologist, author and broadcaster Alan Coxon has been awarded the “Maitrise Escoffier” award by the Conseil Culinaire Francais.

The award on recommendation of the President of the Association Culinaire is in recognition for achievements within the culinary profession.

Alan who received notice of the award in the post says:

It was a complete surprise and a great honour and privilege to have been recognised by such a leading culinary body and by my peers

FoodAdo could not resist form interviewing him and discover a bit more.

Who was the first person you told the good news?

My Wife and Children

Why do you think they picked your products?

I have been a member of the Association Culinaire for many years and this surprise award was a nomination by my peers in recognition for the work I have done in the food industry and possibly the fact that I have created a unique ingredient.

What is your secret?

If I told you it would no longer be a secret!! Joking aside, the real secret is  hard work , sheer determination and a passion to see  quality products enjoyed by people that love  quality food and ingredients.

Alan has worked in a variety of hotels and restaurants around the world including the Michelin star restaurant the “Foie Gras”, the Loews hotel Monte Carlo, his own restaurant in the Isle of Man, and the largest 4 star hotel in Paris leading a brigade of 65 International chefs.

Alan has also developed a global following for his TV presentations such as Ever Wondered about food for BBC2, Coxon`s Royal Feast for BBC Worldwide to 4 years as guest presenter on the Gloria Hunniford Open house and 4 years on the UK TV food networks.

Alan has written 3 books to date and has also created a unique range of multi award winning food products, including a 15th century Mediaeval Old English “Ale-Gar”, a Roman period Vinaigre and an Ancient Greek Vinaigre.

All three products are now being exported and to 9 countries around the globe.

He is a complete source of information and inspiration for foodies!

Well done Alan!

If you want to discover more about Alan and his unique products, visit http://foodado.com/coxonskitchen

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Cyrus Todiwala and his restaurant’s best specialities

Wednesday, August 25th, 2010

Cyrus Todiwala MBE (‘A chef of genius’ — HARPERS) is Executive Chef and co-owner – with Mrs Todiwala – of the award-winning restaurant, Café Spice Namaste, in the City of London. He has cooked for prime ministers, presidents and royalty and appears regularly on radio and television.

Foodies rejoice! In response to overwhelming demand from customers at Café Spice Namaste, we have launched the Mr Todiwala collection of splendid spicy pickles and chutneys. All are made on the premises of Cafe Spice Namaste using the finest, freshest ingredients. Where possible he celebrates the very best of British produce including Cheltenham beetroot, sweet Russet apples and organic Estate Venison. Flavours include: Kerala Beef pickle, Grundon’s Apple & Mango Chutney, Hot and Spicy Prawn Pickle and Hot Tomato and Garlic Chutney. Delicious with Indian food…or with your favourite roasts, cold meats, pies and salads. Better still, give your daily sandwich a mouth-watering makeover. But be warned – one taste and you’ll be addicted!

Café Spice Namaste is a firm favourite with both critics and customers alike. And it’s easy to see why with a sophisticated menu offering a range of Parsee and Indo-European dishes from Goa, North India, Hyderabad and Kashmir, using the best seasonal produce sourced from Britain wherever possible.

Cyrus’ food is ‘quite simply divine’, a fact acknowledged by TIME OUT, who’ve said, ‘If there is a God, the canteen in Heaven will be run by Cyrus Todiwala.’

All of our excellent pickles and chutneys are hand made in our restaurant kitchen, not a factory. They contain no preservative except citric acid crystals, and they possess certain qualities that may be lacking in more mass-produced products. Besides being mostly seasonal, our products also depend largely on local produce and some exotic meats such as venison, wild boar, game, prawns, fish and other products which we find are good for pickling.

Welcome to Mr Todiwala’s splendid spicy pickles and chutnies – designed to make your taste buds tingle!

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Do you like FoodAdo? Register or follow us on Facebok and Twitter!

Do you like FoodAdo? Register or follow us on Facebok and Twitter!

Pinks Organics: hand made food – the old fashioned way!

Tuesday, July 27th, 2010

Pinks Organics, as we know it, was founded by Fiona Pink and Tom Vickers.

Far before them, in the early 1880s, Fiona Pink’s Great Great Grandfather, founded a company called Pinks. Pinks soon became the biggest jam company in the world. It was a household name and had the contract to supply the British troops fighting in the great war, with Pinks Plum Jam.

This was a time when production was mainly done by hand; before high levels of pesticide use and intensive farming set in, ensuring purity and quality of food.

This ethos – to supply food that’s pure and untainted, is the inspiration for a new era of Pinks.

I grew up with the history and stories of Pinks Jam as a child and so it seemed only natural to want to revive the company”, says Fiona.

As a result, nestled in the heart of the Dorset countryside, Pinks Organics holds on to those values by producing an exciting range of artisan products that are simple in origin and true in flavours.

Semi dried and smoked semi dried cherry tomatoes form the basis of this range which is both refreshing and pure.

Tom and I are delighted at the fantastic response that Pinks Organics has already received” says Fiona .

“I know my Great Great Grandfather would wholeheartedly approve!”

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Mary’s heart is made of chocolate

Monday, July 19th, 2010

Mary Kinsella, from the  Gorgeous Chocolate Heart Company, is a committed chocoholic and a talented artisan producer with a passion for research.

She managed to create raw chocolate snacks that have all the nutrient goodies in: full of superfoods, energy enhancing, nutrient dense and no roasting or additives (wheat, dairy and gluten free).

“I am passionate about creating the best raw chocolate, and am constantly doing research (and lots of tastings!) to improve my products and create more delicious recipes.”

She is indeed! And she has a collection of interesting recipes too!

Her raw chocolate balls are unique and it is fun to explore them all. They just surprise you with their character!

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The Coffee Fairy does her magic and conquers exclusive Harvey Nichols!

Thursday, July 1st, 2010

FoodAdo is P R O U D to announce that Martina, our lovely Coffee Fairy, made it into the selected number of those who can sell at very exclusive Harvey Nichols!

She is that good!

FoodAdo Team was very excited and curious about this great producer’s achievement and could not avoid to ask her a few questions.

What was the first thing you thought when they told you?

The first thing I thought and said was “You are kidding?” I really didn’t believe it and figured it was just yet another example of someone liking it, but not actually following it up with an order.

You must understand that I have been here so many times before it’s hard to believe what anyone says.”

What was the first person you called with the good news?

“I called my friend Jo, who I live with and who has put up with months of missing rent and tears and who has always always believed it was going to happen for me.”

Why do you think they liked your coffee over other products?

“I think they know it’s a quality product, but they love everything else too, the branding, the story behind it, the ethics, the whole project.”

We totally agree it is, and that is why wanted it to be on FoodAdo from start: it is just great! Congratulations Martina, we hope you will have more and more success!

“Thank you! I am still pinching myself!”

The Coffee Fairy might be still pinching herself but the FoodAdo Team and all the foodies who tried her beautiful coffee have the same opinion:

“Martina, your coffee is just great, of course they wanted it!!”

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Tea: from great-great grandfather to great-great granddaughter!

Wednesday, June 30th, 2010

Kate Gover used to hate tea with a passion.

That was until she tasted a Japanese green tea produced by farmers on a tiny estate. She fell in love with the complex taste and a new and exciting world opened up in front of her.

That one extraordinary cup inspired Kate to start Lahloo and it would be hard to find somebody more passionate about tea.

Although Kate’s love of tea was ignited by a single cup of artisan Japanese green tea, it was studying tea and its British history that led her to a remarkable discovery, not to mention inspiration for the company name.

During her research, she learnt that her great-great grandfather, George Hockaday, sailed aboard an iconic 19th century tea clipper called the Lahloo.

She offers tea drinkers a boutique collection of loose-leaf tea from some of the world’s finest small tea gardens. These distinctive teas are a world away from the faceless, mass-produced tea produced in huge factories.

This is hand-picked tea with character, flavour, provenance, and, like Kate and Lahloo, each one has its own fascinating story to tell.

 

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When Art and Food meet

Tuesday, June 22nd, 2010

When Art and Food meet the result can’t be anything but really good!

Holly has just come on board with FoodAdo: the more we discover about her the more we like her and the delicate chocolate she creates.

“As an artist painting magical and uplifting pictures, who was also a foodie and a chocoholic, I was interested in quality  chocolate, and was so inspired after seeing the film “Chocolat” that I began to experiment with various chilli and chocolate concoctions of my own, and embarked upon a quest to discover the secrets behind the best and most delicious chocolate in the world.

Initially I started to sell my chocolate creations alongside my art at exhibitions.  This proved very successful, and I began to fuse my passion for art and chocolate by putting my own art on the packaging.  In early 2008, l launched Chocoholly, with a mission to produce the finest quality organic hand-made chocolate, together with my own packaging  I had designed myself.  The rest, as they say, is history!

I have been greatly inspired by Anita Roddick, founder of The Body Shop, she has been a real trailblazer for peoples rights and the environment, and an absolutely amazing woman. I admire women who’ve gone into business and become a success against the odds,  like Jo Malone who has successfully built a luxury fragrance brand and  now coaches women starting their own new businesses.

I believe strongly in the provenance and purity of the ingredients I use, which means everything is organic. No chemicals have been used in the growing of any of my ingredients. There’s nothing artificial added, and my range of chocolates are accredited by the Soil Association.  I make everything by hand in small batches, the old fashioned way, and I even create my own chilli oil for flavour, and everything is in harmony with the environment.  This is what Chocoholly really stands for, and the price reflects this because the ingredients are organic and pure which results in the finest artisan chocolate for the most discerning chocoholic.

I love creating recipes and my Chilli and Coconut dark chocolate is a very popular flavour as it is perfectly balanced, and not the usual mouth burner that chilli can be. Probably because I make my own chilli oil using a variety of different chillies for flavour. My Cardamom chocolate is so subtle and wonderful that it has become my best seller.

I intend to incorporate more and more creativity in to my chocolate, and to continue to create organic chocolate that is pure and in harmony with the environment. If you have any suggestions for new flavours I’d love to hear from you!”

 

I love chocolate!

Friday, June 11th, 2010

More girls coming on board!

Galia, from CHOC Chick Chocolate, had a long love affair with chocolate for long long time…

“I love chocolate! Chocolate has always been a big part of my life and some of my earliest childhood memories are of making and eating chocolate as a child in South America.

Having rediscovered the chocolate of my childhood here in the UK, I resolved to set up CHOC Chick to promote the pure goodness of chocolate in its raw state and bring the delights and benefits of raw chocolate to everyone.

I must also confess to not being one who spent a lot of time in the kitchen. As a working mum, cooking was more of a chore and never a relaxing experience for me. What really amazed me was how simple and enjoyable making raw chocolate is and how much I enjoy experimenting and thinking of new ingredients to add to the chocolates.

The best part really was discovering how good for you raw chocolate is. The more I read about the benefits and properties of raw chocolate, the more amazed I was that raw chocolate ingredients aren’t simply a household staple, easily found in any shop. Not only is raw chocolate considered a “super food” chock full of antioxidants containing over 300 nutritional compounds, but made with Sweet Freedom (a natural sweetener made from fruit) the home made chocolates have a low glycemic index and are lactose and gluten free. Raw chocolate is also a recognized anti depressant, mood enhancer, appetite suppressant and my ultimate favourite…aphrodisiac!

I of course started making large quantities of chocolates for my family, friends, dinner parties, school fairs and any occasion I could find. Sunday mornings in our household have become infused with the smells of melting cocoa butter and chocolate powder and my children adore helping me and of course eating the chocolates!

This rediscovery was too good to keep to myself and circle of friends, so after sourcing ethical suppliers in Ecuador and designing our packaging, I launched my website in September 2008 and the first CHOC Chick Kit was born.

I hope you enjoy making and eating these decadently healthy raw chocolates as much as I do!”

When “passion” really means something: Clare, a passionate producer

Thursday, June 10th, 2010

Interviewing produces like Clare Jones, The Bellevue Tea Company, just makes you realize what “passion for what you do” means in fact.

She has just come on board at FoodAdo, bringing her beautifully packaged tea, a lot of good energy and a fantastic story:

“My love affair with tea began nearly 25 years ago in Calcutta, as it was there that I first met Mike, my tea-trader husband.”

You listen and you know already you want to know more.

“Tea has been at the heart of my life ever since. From that essential, first cup of tea of the day, to an enjoyable afternoon tea at a friend’s house, I cannot help myself from appraising each and every cup. After years of sharing a life with someone who, quite literally, sniffs the contents of teapots, or dissects teabags in hotels, it was inevitable that I became, as it were, infused with the subject.”

“Over the years, I seem to have become, like my husband has always been, a tea “help desk” to anyone I know, or happen to meet. People do seem to want to talk about tea, and have all sorts of questions… Which tea to drink and where to buy it? Which tea bags are the best at the moment? What gives Earl Grey its flavour? Is this tea any good?

It became clear that the obvious thing to do, with the guidance of my own in-house expert, was to go into the business myself. So, for the last two years I have put much of my energy and enthusiasm into creating and building the Bellevue tea brand.

A trip to Sri Lanka was, of course, essential. I wanted to make sure that I was happy with the way the tea was being produced. I visited the estates where my tea is grown, and met the people where it is packed. I was reassured by what I saw – the people are well treated and proud of their work, and I was made to feel really welcome.

Bellevue tea finally launched in 2008 and the HQ is located in the London Borough of Wandsworth. The company is named after a local, picturesque shopping street called: Bellevue Road, in the heart of South West London.

During our first year in business, Bellevue teas were being sold all over the UK and as we celebrated our company’s first birthday, we were very pleased to welcome Harrods onto the list of stockists! Now in our second year, with demand for our teas growing to include customers in Eire, the USA and Canada, Bellevue tea still feels like a small, “boutique” brand.

Tea is more central to my life than ever before, as anybody who visits my house discovers when they see the tea piled high in the doorway. With the help and encouragement of my husband and my four very patient children, the brand building goes on. There are now five good-looking, fine tasting Bellevue teas - and many more in the pipeline!

I’d love to hear your thoughts and ideas to help choose the newest addition to the Bellevue tea family. Please do get in touch any time, we always enjoy hearing from tea drinkers everywhere. “